Privacy Policy

Sterling Residential Management ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our site and our services related to property management, vacation rental management, tenant screening, property maintenance, lease administration, and financial reporting. This policy applies to visitors to our site and users of our services.

Data Controller

Sterling Residential Management, located at 22 Hill Street, Floor 3, London, Greater London, W1J 5NF, is the data controller responsible for your personal information.

Information We Collect

We collect the following types of personal information:

• Information you provide directly: This includes information you provide when you contact us, create an account, submit an application, request services, or otherwise interact with our site or services. Examples include your name, contact information (address, phone number, email address), financial information (bank account details), employment history, rental history, and other information relevant to property management, vacation rentals, tenant screening, lease administration, and financial reporting.
• Information collected automatically: When you visit our site, we automatically collect certain information about your device and browsing activity. This includes your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. We may use cookies, web beacons, and other tracking technologies to collect this information.
• Information from third parties: We may receive information about you from third parties, such as credit reporting agencies, background check providers, and previous landlords or property managers, in connection with our tenant screening and property management services.

How We Use Your Information

We use your personal information for the following purposes:

• To provide and improve our services: To manage properties, process rental applications, screen tenants, administer leases, provide property maintenance, generate financial reports, and offer vacation rental services.
• To communicate with you: To respond to your inquiries, provide updates about your account or our services, and send you marketing communications (where permitted by law).
• To process payments: To collect rent, pay invoices, and manage financial transactions related to our services.
• To comply with legal obligations: To comply with applicable laws, regulations, and legal processes, including those related to property management, tenant screening, and financial reporting.
• For security purposes: To protect our site, services, and users from fraud, security breaches, and other harmful activities.
• For other legitimate business purposes: Such as data analysis, research, and development of new services.

Legal Basis for Processing

We process your personal information based on the following legal bases:

• Contractual necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract. (e.g., lease agreement)
• Legitimate interests: Processing is necessary for our legitimate interests or the legitimate interests of third parties, provided those interests are not overridden by your rights and freedoms. (e.g., tenant screening, property management).
• Legal obligation: Processing is necessary for us to comply with a legal obligation.
• Consent: We may rely on your consent to process your personal information in certain circumstances, such as for marketing communications. You have the right to withdraw your consent at any time.

Sharing Your Information

We may share your personal information with the following categories of recipients:

• Service providers: We share information with third-party service providers who help us provide and improve our services, such as credit reporting agencies, background check providers, payment processors, IT service providers, and marketing agencies.
• Property owners: We may share your information with property owners in connection with our property management services.
• Legal authorities: We may disclose your information to legal authorities if required by law or legal process.
• Other third parties: With your consent, or as otherwise permitted or required by law.

International Data Transfers

Your personal information may be transferred to and processed in countries outside of the European Economic Area (EEA). We will take appropriate safeguards to ensure that your personal information is protected in accordance with applicable data protection laws, such as the GDPR. These safeguards may include using standard contractual clauses approved by the European Commission.

Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. These measures include data encryption, access controls, and regular security assessments.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period will depend on factors such as the nature of the data, the purpose for which it was collected, and our legal and regulatory obligations.

Your Rights

You have the following rights regarding your personal information:

• Right to access: You have the right to access the personal information we hold about you.
• Right to rectification: You have the right to have inaccurate or incomplete personal information corrected.
• Right to erasure: You have the right to have your personal information erased under certain circumstances.
• Right to restriction of processing: You have the right to restrict the processing of your personal information under certain circumstances.
• Right to data portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to object: You have the right to object to the processing of your personal information under certain circumstances.
• Right to withdraw consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
• Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe that we have infringed your data protection rights.

To exercise your rights, please contact us at 22 Hill Street, Floor 3, London, Greater London, W1J 5NF.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our site. Please review this Privacy Policy periodically for any updates.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at 22 Hill Street, Floor 3, London, Greater London, W1J 5NF.